A true visionary, Dr. Murad was instrumental in changing the fields of skincare and dermatology, as we know it today. 2009 Unlocking the Cellular Repair Potential of Sleep To transform night from a time to merely moisturize to a time to administer meaningful treatments, Dr. Murad and the Murad product development team, led by Jeff Murad, develop two new products that unlock sleep's anti-aging potential with REM the Repair Enhancing Matrix™. Sleep Reform Serum harnesses this breakthrough complex to add power and depth to skin's sleep repair cycle while Sleep Reform Dietary Supplements improve the quality of sleep and optimize sleep renewal at the cellular level.
2008 Taking The Murad Inclusive Health Center® to the World The Murad Inclusive Health Center branches out across the country and the world through innovative partnerships with premier spas and medical facilities.
2007 Immunizing Skin Against Aging Dr. Murad discovers that the skin's natural immune system can be enlisted to fight the signs of aging. His research leads him to a revolutionary peptide sequence that taps into the anti-aging potential of skin's immune response.
2006 The Ultimate Prescription for Genetic Aging Dr. Murad classifies the visible markers for age related changes as Genetic Aging. He discovers that the complex chemistry of Asia's superfruit, the Durian, offers new pathways to help take anti-aging skincare ingredients deeper into the skin.
2005 Cellulite Solution Dr. Murad publishes his second book, The Cellulite Solution. It's an entirely new way of thinking about and treating cellulite as a health problem, not a fat problem.
2003 New Energy to Vitalize Tired Skin Dr. Murad develops The Energizing Pomegranate Complex™ which blends the antioxidant and anti-inflammatory power of Pomegranate fruit and seed extracts with Artemia Extract to boost the cell's ability to produce the health energy needed to function optimally.
2003 Cultural Stress Dr. Murad identifies Cultural Stress—the unrelenting day-to-day stress of modern living—as a major factor contributing to the chronic exhaustion and declining health of people of all ages.
2003 The Murad Method Dr. Murad publishes his first book, The Murad Method, and shares with the world his revolutionary theories about Cellular Water, wrinkle reduction and optimizing health.
2002 The Cellular Water Principle® Dr. Murad reveals his discovery of The Cellular Water Principle®—a comprehensive theory of aging and health that looks to inter-cellular water as the key to youthful health and vitality.
2002 Hormonal Aging Syndrome Dr. Murad recognizes that changes in women's hormone profiles trigger Hormonal Aging. He develops the Resurgence Regimen to target the dryness, sagging, and dullness of hormonally aged skin.
1998 Ethnobotanical Ingredients Furthering the quest for skincare innovation, plants traditionally used for healing are studied at Murad Laboratories. This research leads to the discovery of the skin health enhancing benefits of botanicals like Soy, Pomegranate, Goji Berry and Turmeric.
1998 Murad's First Patent In recognition of unique scientific discoveries that have advanced the treatment of skin, Dr. Murad is granted the first of his 18 patents.
1997 Environmental Aging Dr. Murad identifies Environmental Aging as aging caused by sun, pollution and other external aggressors and develops powerful new Vitamin C formulas he calls Environmental Shield that open new avenues of treatment for environmentally damaged skin.
1995 Internal Skincare He develops a revolutionary "inside out" approach to skincare that uses dietary supplements to improve the health and appearance of skin by improving the strength of each cell in the body.
1994 Pioneering Multi-channel Marketing Murad launches it's first infomercial and is the first skincare company to enter into the world of multi-channel marketing. More than ten years later, it still ranks among the top ten infomercials of all time.
1992 The Murad Recipe Dr. Murad introduces a new level of performance to professional and home skincare products with a "recipe" that combines anti-oxidants, anti-inflammatories and hydrators.
1990 Scientific Education for Skincare Professionals Dr. Murad introduces a new scientific based curriculum to provide estheticians with the knowledge base they need to improve skin's health and appearance.
1989 The First Doctor Brand - Murad Skincare Dr. Murad founds Murad, Inc., the first brand of clinical skincare products. He transforms the old fashion "cleanse, tone and moisturize" beauty regimen into a skincare treatment regimen by combining cleansing and toning in one step and offering new treatment products as step two. His new Murad AHA Rapid Exfoliator™ becomes the anti-aging treatment breakthrough that changes the face of professional esthetics. |